The word personality is derived from the Latin term ‘PERSONA’ which in turn is a reference to the contrasting masks individuals wear to reflect different aspects of one’s identity.

Did you know: prior the age of 30 our personality is often inconsistent and unstable with a strong desire for thrill-seeking activities. However, as we turn 30 our personality is more destined for comfort and stability and enjoying activities that satisfy our convenience and pleasure.

Personality is well established in the psychology literature, individuals are frequently described through adjective characters and ways in which human beings respond to the Earth and surrounding environment (Mulky. A, 2018). Through psychological study and research there have been recognised as ‘The Big-5 Big’ – Extraversion, Agreeableness, Conscientiousness, Neuroticism and Openness to experience. This highlights that each individual has diverse personalities and each consumer is made in their own limelight and uniqueness (Mulky. A, 2018).

OUR OWN PERSONALITY:

We identify ourselves in a certain manner and attribute, we have unique characteristics that other consumers may not have. This makes us who we are. This is me

GARNIER’S PERSONALITY

Garnier illustrates themselves as an organic and natural brand who value the human body and what is absorbed within. They believe each person is naturally beautiful and thus garner is made to only protect and nourish this, they believe self-care is about loving and feeding the body rather than changing who you are. This is what Garnier stands for and who they are as consumers (Garnier, 2019).

BRAND PERSONALITY:

Brand personality is the human characteristics given to a brand in order for consumers to relate and identify with and thus purchase from this brand. Due to Garnier being:

• Eco-friendly
• Health conscious
• Simple and uncomplicated
• Individualistic
• Natural and organic

REFERENCES:

Mulky. A, (2018), Brand Personality Research: A Review of Methods, Indian Institute of Management

Accessed on: 23rd May 2019, Retrieved on: http://www.brand-management.usi.ch/Abstracts/Monday/BrandpersonalityII/Monday_BrandpersonalityII_Mulky.pdf

Goldsmith. R, Goldsmith. E (2012), Brand Personality and Brand Engagement,

Accessed on: 17th May 2019, Accessed on: http://www.na-businesspress.com/AJM/GoldsmithRE_Web12_1_.pdf

Maehle, N., Otnes, C., & Supphellen, M. (2011). Consumers’ Perceptions of the Dimensions of Brand Personality. Journal of Consumer Behaviour, 10(5), 290-303.

Accessed on: 15th May 2019

Shadraconis. S, (2013), Leaders and Heroes: Modern Day Archetypes, LUX: A Journal of Transdisciplinary Writing and Research from Claremont Graduate University, Volume 3 Issue 1 Article 15

Accessed on: 17th May 2019, Retrieved on: https://scholarship.claremont.edu/cgi/viewcontent.cgi?referer=https://www.google.com/&httpsredir=1&article=1048&context=lux