Have you ever eaten at a restaurant that every single person on Instagram cannot stop raving about? The food looks glorious, mouthwatering, delicious, oh and you cannot forget about spectacular interior unlike that of any other restaurant.
But then you get there … and … I mean you may as well have stayed home and eaten with your dog.
You see that is what we call perspective. When we (individuals) gain a particular attitude towards a product, service or place due to the opinion and image provides by others, marketing or social media. Perspective is one of the most powerful tools a marketer may use, it allows a marketer to pull in a consumer and provide them with a WANT. A want to purchase an item from that store, a want to use that lipstick, a want to go to that cafe.
GARNIER
Garnier is one of the worlds most popular and loved hair care brands, it emphasises its ability to rejuvenate damaged and dehydrated hair, while providing a gloss like no other.
LETS PLAY A GAME: List three thoughts that come to your mind when you see this image
Let me begin …
- Luscious
- Healthy
- Hydrated
EXACTLY! You see beautiful and shinny hair and think “WAIT I WANT THAT, WHAT DO THEY DO!!!!” (emphasis on the capital letters and exclamation marks)
Thus you see an advertisement from Garnier of a beautiful woman, with luscious, glossy and voluminous locks. Or you see a strikingly gorgeous man with amazingly clear skin and you think “What products does they use? … I need to do what they do to look like that” That is where marketers play on perspective and play with consumers wants.
Due to a change in consumer lifestyle, individuals are more likely to face skin and hair problems due to the food and drinks consumed as well as certain choices made. Increasingly, individuals are conscious of their bodies and appearance and always wanting to better themselves. Individuals such as these are easy to persuade in terms of what is a necessity and their perspective of an item may change.
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